CREATE EFFECTIVE PERSONAS FOR YOUR B2B STRATEGY

Creating a B2B customer persona is essential to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. The Basics of B2B Buyer ProfilesA B2B customer persona is a strategic representation of your ideal business client based on real data

From accounting and IT to marketing and HR, business services help boost performance across all sectors.Understanding the types and value of business services can help you make better decisions. The Role of Services in Business Operations They are usually non-tangible and don’t involve producing a physical product, but they add real value. Key t